The future of Gaming
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Low-key Taiwanese TikTok executives showed up to share the first-line brief video styles and ideas
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In the marketing strategy for teenagers, short videos are already a policy that cannot be ignored.
TikTok, which includes almost become synonymous with short video and audio, will be fairly low-key in Taiwan. Numerous brands and providers do not know how to "play" TikTok, and can only rely on their own exploration or imitating profitable cases.
In https://gumroad.com/9598455166266/p/analysis-the-influence-of-blockchain-is-underestimated-and-fintech-will-threaten-banking-institutions-and-payment-industries structured from the "Digital Advertising Academy", TikTok Taiwan and Hong Kong advertising main Lin Jiawei distributed a lot of front-line insights, that may straighten out three tips.
First realize the distinction between TikTok and TikTok. However, Lin Jiawei nevertheless first mentioned the differences and targets of TikTok and TikTok in the opening.
"TikTok is limited to China and contains Chinese makers and content material; TikTok has articles from all over the world." Perhaps a simpler way to differentiate is that TikTok can see Chinese content; TikTok cannot notice content beyond China.
What TikTok pursues would be to create a lot of small satisfaction with short video clip and audio in the shortest time. Lin Jiawei details it because the enjoyment of "completing the room and finding a thousand dollars in the pants." It really is small, nonetheless it is close to life satisfaction.
Currently TikTok has offices in lots of cities, including European countries, America, Middle Eastern, Africa, etc.
The trend and technique of short movies (1): More emphasis on process than results. Compared with other social media marketing, Lin Jiawei believes that short movies have three essential elements: truthfulness, enthusiasm and curiosity. "TikTok loves to share the process. Other social media marketing may be a lot more focused on results." Check Their Website spreading process may possibly not be perfect, nonetheless it makes users feel closer.
Jolin Tsai TikTok Take Jolin Tsai's TikTok articles as an example, the short articles is not only the beautiful present, the authenticity displayed during the shooting is a secret weapon closer to the user.
Lin Jiawei provided another example. Several food bloggers usually go to a restaurant. In order to take a wonderful photo, they order a table filled with dishes. In the end, they can't complete it. ?t's better to order a meal and take a good food. It's completed."
The craze and technique of short video clips (2): Weighed against the brand, content is more essential. Because TikTok will understand the interest pattern of each user, it will continue steadily to recommend short movies in a waterfall way. In this case, you can find three key trends: short, straight and decentralized.
Short, but a large amount of supply is needed to have the opportunity to continuously draw in users' attention; straight, it is the current mainstream mobile phone usage habit; finally, it is decentralized, users no longer only follow celebrities, brands, and Web celebs, but follow content material The link between worth and self-worth, "In the past, brands paid a lot attention to attention, which is weakened in TikTok." Lin Jiawei mentioned.
In other words, if users want in skiing, they'll track a lot of skiing content, and not necessarily track a certain object. Corresponding towards the brand, regarding beauty products, your competition is "all beauty content" instead of competing with additional brands.
In order to stand out in the content, Lin Jiawei reminds everyone, "The opening 6-7 seconds is the most important, and it determines 80% of the impression."
Short video developments and methods (3): Let customers take part, don't immerse yourself within the brand. If you wish to create a wave of successful marketing and advertising, you can initial consider whether it contains any of the following four elements in the creation content : Resonant, fascinating, useful and rhythmic.
After confirming this content that made customers feel "inspired", Lin Jiawei also cited three situations of successfully creating marketing tone of voice:
1. Let users participate and drive this issue to spread wildly. "The the almighty is definitely in the people." Lin Jiawei mentioned that when brand names are thinking about content production, they are able to depart a foreshadowing for customers to create, "Users prefer to explore, find out and produce. "
For example, within a "little" beverage shop in China, although it is not always intentional, the content of the drink can be combined, such as for example caramel milk green tea + pudding + sugar-free + ice, which has produced many users to upload brand new "recipes" independently.
2. Big, not necessarily useful. In the past, brands like to discover spokespersons, but these days they prefer to find huge influencers, but because of TikTok, the threshold for short video shooting is extremely low. top crypto games "micro-influencers" who've influence in a specific field but do not necessarily have a large number of fans will be the goals that brand names must you should think about. "Fast, small amount of time, and a lot of work will be the advantages of these non-professionals." Lin Jiawei stated.
3. Online and offline integration Lin Jiawei took the assistance between TikTok and World Gym for example. World Gym chosen 100 coaches and asked these to open TikTok balances to take images of daily fitness. Combined with offline activities, a 20-time free membership is usually provided so that online users can be brought offline.
At the same time, TikTok also held a hashtag challenge, so the "follow the coach" tag can be circulated and motivate customers to generate content independently.
Editor in charge: Xiao Minyun
TikTok, which includes almost become synonymous with short video and audio, will be fairly low-key in Taiwan. Numerous brands and providers do not know how to "play" TikTok, and can only rely on their own exploration or imitating profitable cases.
In https://gumroad.com/9598455166266/p/analysis-the-influence-of-blockchain-is-underestimated-and-fintech-will-threaten-banking-institutions-and-payment-industries structured from the "Digital Advertising Academy", TikTok Taiwan and Hong Kong advertising main Lin Jiawei distributed a lot of front-line insights, that may straighten out three tips.
First realize the distinction between TikTok and TikTok. However, Lin Jiawei nevertheless first mentioned the differences and targets of TikTok and TikTok in the opening.
"TikTok is limited to China and contains Chinese makers and content material; TikTok has articles from all over the world." Perhaps a simpler way to differentiate is that TikTok can see Chinese content; TikTok cannot notice content beyond China.
What TikTok pursues would be to create a lot of small satisfaction with short video clip and audio in the shortest time. Lin Jiawei details it because the enjoyment of "completing the room and finding a thousand dollars in the pants." It really is small, nonetheless it is close to life satisfaction.
Currently TikTok has offices in lots of cities, including European countries, America, Middle Eastern, Africa, etc.
The trend and technique of short movies (1): More emphasis on process than results. Compared with other social media marketing, Lin Jiawei believes that short movies have three essential elements: truthfulness, enthusiasm and curiosity. "TikTok loves to share the process. Other social media marketing may be a lot more focused on results." Check Their Website spreading process may possibly not be perfect, nonetheless it makes users feel closer.
Jolin Tsai TikTok Take Jolin Tsai's TikTok articles as an example, the short articles is not only the beautiful present, the authenticity displayed during the shooting is a secret weapon closer to the user.
Lin Jiawei provided another example. Several food bloggers usually go to a restaurant. In order to take a wonderful photo, they order a table filled with dishes. In the end, they can't complete it. ?t's better to order a meal and take a good food. It's completed."
The craze and technique of short video clips (2): Weighed against the brand, content is more essential. Because TikTok will understand the interest pattern of each user, it will continue steadily to recommend short movies in a waterfall way. In this case, you can find three key trends: short, straight and decentralized.
Short, but a large amount of supply is needed to have the opportunity to continuously draw in users' attention; straight, it is the current mainstream mobile phone usage habit; finally, it is decentralized, users no longer only follow celebrities, brands, and Web celebs, but follow content material The link between worth and self-worth, "In the past, brands paid a lot attention to attention, which is weakened in TikTok." Lin Jiawei mentioned.
In other words, if users want in skiing, they'll track a lot of skiing content, and not necessarily track a certain object. Corresponding towards the brand, regarding beauty products, your competition is "all beauty content" instead of competing with additional brands.
In order to stand out in the content, Lin Jiawei reminds everyone, "The opening 6-7 seconds is the most important, and it determines 80% of the impression."
Short video developments and methods (3): Let customers take part, don't immerse yourself within the brand. If you wish to create a wave of successful marketing and advertising, you can initial consider whether it contains any of the following four elements in the creation content : Resonant, fascinating, useful and rhythmic.
After confirming this content that made customers feel "inspired", Lin Jiawei also cited three situations of successfully creating marketing tone of voice:
1. Let users participate and drive this issue to spread wildly. "The the almighty is definitely in the people." Lin Jiawei mentioned that when brand names are thinking about content production, they are able to depart a foreshadowing for customers to create, "Users prefer to explore, find out and produce. "
For example, within a "little" beverage shop in China, although it is not always intentional, the content of the drink can be combined, such as for example caramel milk green tea + pudding + sugar-free + ice, which has produced many users to upload brand new "recipes" independently.
2. Big, not necessarily useful. In the past, brands like to discover spokespersons, but these days they prefer to find huge influencers, but because of TikTok, the threshold for short video shooting is extremely low. top crypto games "micro-influencers" who've influence in a specific field but do not necessarily have a large number of fans will be the goals that brand names must you should think about. "Fast, small amount of time, and a lot of work will be the advantages of these non-professionals." Lin Jiawei stated.
3. Online and offline integration Lin Jiawei took the assistance between TikTok and World Gym for example. World Gym chosen 100 coaches and asked these to open TikTok balances to take images of daily fitness. Combined with offline activities, a 20-time free membership is usually provided so that online users can be brought offline.
At the same time, TikTok also held a hashtag challenge, so the "follow the coach" tag can be circulated and motivate customers to generate content independently.
Editor in charge: Xiao Minyun
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